Purpose, relationship and first-message reworks
For anyone tuning a first message. In a new conversation, purpose and relationship take the place of the post dials.
| Purpose | What Riff writes |
|---|---|
| Intro | One line on who you are, and why you're writing to them specifically |
| Follow-up | A follow-up on something you already did together (only what your notes say), with a next step |
| Ask | One specific, small ask that's easy to say yes or no to |
| Thank you | Thanks for something specific from your notes, with no pitch unless Pitch allows a light one |
| Congrats | Congratulations on something specific, warm and brief |
| Relationship | How it sounds |
|---|---|
| Cold | You've never talked: respectful of their time, never pretending you know each other |
| Met before | Warm and familiar, referring only to what your notes say |
| Customer | Warm and helpful, like a trusted supplier |
Under the draft sit five reworks: Shorter, Warmer, Less salesy, Clearer ask and More human. The ending starts on a question; Comment a word and DM me aren't offered in messages. Pitch still sets how much your offer shows Pitch: how hard it sells.