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Format, hashtags and length

ExplainerNew in 0.3.0

For anyone fine-tuning how a post looks. These sit under more on the pedal in Post mode.

One post laid out four ways, then hashtags and length.
  • Format: Airy, one sentence or idea per line with white space between groups; Paragraphs, two to four short paragraphs; List, a hook line, a short dashed list and a closing line; Emoji bullets, the same list with one fitting emoji per item.
  • Hashtags: Off; 1–3 at the end; or Max, the most that still reads well on the site: 5 on LinkedIn and Instagram, 3 on Facebook, 2 on X. A brand voice can list the hashtags it uses Brand voices. The No hashtags switch in Voice is for replies; in Post mode this dial decides.
  • Length: Short, Medium or Long, with budgets per site in Limits and lengths per site. On LinkedIn that's about 400, 900 and 1,600 characters.
  • On X: Single or Thread, a numbered thread of 3 to 7 posts Write an X post or a thread.

Long posts are the hardest thing for a small on-device model. If a Long post comes out thin, write it at Medium and build it up with plain-word changes or Add a story and Add proof Rework a post in one click.

Related

ReferenceLimits and lengths per siteEach site's hard limit, the length budgets for replies, posts and first messages, and how links are handled.Riff a postWrite an X post or a threadOne post up to 280 characters, or a numbered thread of 3 to 7 posts that you fill in two steps.Library and VoiceBrand voicesGive a company page or a client its own voice, sample posts and hashtags, and switch to it in one click.