Sales tactic: Auto and the eight plays
For anyone choosing the angle of the pitch. Leave it on Auto and Riff reads the post and picks the play, and the dial says which, like auto picked problem → fix. Or pick one yourself.
| Play | What it does |
|---|---|
| Value first | Gives a real tip about their post; mentions your thing as a bonus |
| Curiosity | Hints at a specific insight or result they'll want to hear, without clickbait |
| Social proof | Points briefly to real results or experience, only from facts you gave in Voice |
| Problem → fix | Names their pain in their own terms, then shows how the offer fixes it |
| Question | Builds toward one genuine, easy-to-answer question that invites a reply |
| Mini story | One short, relatable moment that links their post to your point |
| Contrarian | A respectful fresh angle on their post, then connects it to the point |
| Direct | A clear recommendation and a confident call to action |
The play used shows under every draft, like Play: Curiosity. With Pitch off, the play shapes the reply's angle without a pitch.