Write an Instagram caption (beta)
For anyone posting on instagram.com from a desktop browser. Captions are in beta: Instagram only shows the caption box after you've added media, so this part hasn't been checked on every layout yet.
- Start a new post on Instagram, add your photo or video, and click into Write a caption…. The panel switches to post, tagged IG caption.
- Add your notes and press Enter. About the first 125 characters show before "more", so the hook goes first.
- Links in captions aren't clickable, so the ending says the link is in your bio, and a row under the draft, Check your bio link points to:, shows which link that should be.
- Click Insert into caption box, read it over and press Share.
Captions can run to 2,200 characters; Short, Medium and Long aim for about 150, 500 and 1,200, and with Hashtags on Riff adds up to 5. If the panel doesn't switch, flip it to post yourself; if Insert can't find the box, the draft is copied for you to paste Insert couldn't reach the post box.