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Goal and ending

ExplainerNew in 0.3.0

For anyone deciding what a post should do. The goal steers the whole post; the ending is how it closes.

Change the goal and, on Auto, the last line follows. Instagram swaps in Link in bio.
GoalRiff aims forEnding on Auto
CommentsAn easy, specific reason to replyAsk
ReachEasy to agree with, save or shareNone
ClicksEnough curiosity to open your linkLink
LeadsThe problem you solve, and an invitation to the right peopleDM me
AuthorityOne precise, non-obvious point, without braggingNone

Endings: Auto follows the goal, and the note says which, like auto: ask. Or pick None, Ask, Comment a word ("Comment GUIDE and I'll send it", only when your notes include something to send), DM me, Link, Link in comments, Link in bio or Book a call, which never names a time or a date.

Link endings per site: Link and Link in comments on LinkedIn and Facebook, Link on X, and only Link in bio on Instagram. Messages get Link. Link in comments and Link in bio add a row under the draft with the link to copy or check (Write a LinkedIn post, Write an Instagram caption (beta)).

Related

The dialsThe post dials at a glanceWhich dials are only for posts, which carry over from replies, and where each one sits.Riff a postWrite a LinkedIn postUp to 3,000 characters, a hook before "see more", and your link ready for the first comment.Riff a postWrite an Instagram caption (beta)Captions up to 2,200 characters, a hook in the first line, and "link in bio" instead of a link.